Al Rajhi Bank | neoleap
Neoleap is a recently founded fintech company under the umbrella of Al Rajhi Bank. It specializes in providing global fintech solutions, with one of its main products being the digital wallet called "urpay." The urpay digital wallet offers a range of features and value-added services, including peer-to-peer transactions, remittances, and peer-to-merchant payments. Notably, it also offers convenient features such as splitting bills and joint accounts.
The brand is entirely new and initially focused on the KSA market, with plans to expand into different markets within the GCC region and internationally.
Value Proposition |
The new wallet aims to capitalize on the extensive customer base of Al Rajhi Bank, which comprises over 10 million customers. By leveraging this large customer base, the wallet intends to gain a competitive edge in the market through the benefits of scale, network effects, and a commitment to ongoing innovation.
Brife |
The task was to develop the Visual Identity and construct the Brand Strategy Book for the new brand, urpay. The objective was to create a logo that is both simple and captivating. The chosen color scheme utilizes tonic tones derived from trusted colors. It was crucial to design the branding in a manner that aligns with the company's international expansion aspirations, ensuring that it resonates with a global audience.
Scope of Work |
Brand Strategy Development, Brand Design & Brand Visual Guidelines
Agency |
@madtomato | @UB
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