SAR |

In 2021 the Saudi Railways Company "SAR" was to take over operations and management of all Saudi railway networks in the Kingdom. Building on SAR's vision to become a leader and driving force in the future of interconnectivity between people and good.

 

Brife |

Develop and enhance the new logo and the brand guidelines, such as logo construction and dimensions, identity color palette, identity applications ... etc.
Filing the gaps, by creating a visual systems, to cover all missing areas and to create consenstey between the brand and its assets,such as:

- Graphics elements & Icons system.
- Space Branding concept and system.
- Wayfinding concept and system.
- Train Livery Design.

 

Scope of Work |

Brand Design Development (Brand Visual Guidelines, Brand Applications and Adaptations), Space Branding, Train Livery, Wayfinding System.

Agency |

@madtomato | @UB

 

Contact Me

& let's make it together!

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