SAR |

In 2021 the Saudi Railways Company "SAR" was to take over operations and management of all Saudi railway networks in the Kingdom. Building on SAR's vision to become a leader and driving force in the future of interconnectivity between people and good.

Brife |

Develop and enhance the new logo and the brand guidelines, such as logo construction and dimensions, identity color palette, identity applications ... etc.
Filing the gaps, by creating a visual systems, to cover all missing areas and to create consenstey between the brand and its assets,such as:

- Graphics elements & Icons system.
- Space Branding concept and system.
- Wayfinding concept and system.
- Train Livery Design.

Scope of Work |

Brand Design Development (Brand Visual Guidelines, Brand Applications and Adaptations), Space Branding, Train Livery, Wayfinding System.

Agency |

@madtomato | @UB

this is the WAY

By frequently traveling a road, it becomes familiar and leaves visible traces. These clear traces provide comfort and confidence to future travelers, eventually establishing the road as "The Way" to the destination.

I have created a cohesive and unified brand presence across various platforms and touchpoints by incorporating two open-ended friendly lines. These lines, inspired by the brand logo, symbolize railways leading the way. They personalize each visitor's journey, assuring them that they are on the right path to their destination.

Contact Me

& let's make it together!