Al Rajhi Bank |
Founded in 1957 with a mission to be an innovative leader in QOL solutions, Al Rajhi Bank. one of the largest banks in the world by market cap and the largest in Saudi Arabia, recently introduced a new fin-tech company.
This venture aims to provide innovative Global Fin-tech solutions, including digital wallets, point-of-sale (POS) systems, and e-commerce services.
Brief |
The goal was to create the name, visual identity, and brand strategy for a new company that offers financial services solutions both locally and globally. These solutions include digital wallets, point-of-sale systems, and eCommerce services. The company mainly serves tech-savvy individuals and people who value the benefits of technology.
Scope of Work |
Brand Naming, Brand Strategy Development, Brand Design (Main Brand, Sub-brands, Brand Book, Brand Visual Guidelines & Applications)
Agency |
@madtomato | @UB
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