Brife |

The task involved infusing a fresh spirit into the logo while preserving the impactful presence of the Arabic name. Our aim was to transform any traditional preconceptions that may have been associated with the brand, particularly considering that the previous logo and brand colors did not convey a sense of modernity and diversity. Despite being recognized by a specific portion of the target audience as a car leasing company, it was important to showcase that the company offers much more than that.

Scope of Work |

Re-Branding Design Development, Brand Logo, Brand Visual identity system, Brand Guidlines, Brand Application, Space Branding.

Agency |

@madtomato | @UB